Whether you’re a freelance graphic designer or heading up a new video production company, there are certain steps you need to take in order to make sure that your business kicks off strong and makes an impact from the get-go.
There’s no doubt that marketing can be expensive, but it is necessary and vital for every business. If you want your business to grow, you need to invest in effective marketing strategies in one way or another. You can’t simply depend on word of mouth to get you by, especially if you’re a new business. Now, this could challenge many smaller businesses that may have tighter budgets, but we’re here to help with business marketing tips that will keep your new business afloat.
- Google Business: Make sure you claim your Google My Business page! Most users use their phones to search for businesses and services on Google. Google’s free tool helps you drive potential customers to your website and allows you to control the way your business looks online. You can enter detailed information about your business which includes contact information, location and photos. Your Google My Business page is also where customers can leave reviews and ask questions about your business. Make sure to answer FAQs in order to offer more insights into your company to potential customers, such as opening times and average cost of products.
- Publish Strong Content: This may be a given but you need content that’s well-written, strong, emotional and creative to make an impact on potential customers. If your website or social media viewers are not impressed by the content you share, it’s highly likely that they will not want to engage with your business at all. There would be nothing convincing for them to stay and consume what you’re trying to sell. If writing isn’t your best talent, hire a content team to handle this part for you. A content writer or social media manager is a vital part of any organization.
- Carry Business cards wherever you go: Business cards (yes, even in the digital age) are a great way to exchange information with others. Hand out business cards to potential clients, vendors or anyone you think would be beneficial to your business.
- E-Mail Marketing: Use email marketing campaigns to keep in touch with your leads and customers. This can help you form and nurture relationships and help you retain them for longer periods of time. There are now so many email marketing platforms to choose from, so you should be able to find one that suits your needs and fits within your budget. Keep emails engaging and to the point in order to keep your audience interested.